Market researchers consider AI helpful in key ways, but not a replacement

Key stat: Most market researchers do not think AI will take over completely, according to SurveyMonkey. Some 38% of US market researchers think that AI will take over data visualization completely, but more people (46%) believe that AI will assist while humans remain in control.

Beyond the chart:

Market researchers are leveraging AI to automate complex quantitative analysis, process data, and create visuals.
OpenAI’s new Code Interpreter feature for ChatGPT Plus users can analyze data and produce visualizations based on provided data sets.
Despite data safety concerns, “OpenAI says it’s working to ensure that Code Interpreter functions in a safe manner and that its ability to generate code doesn’t lead to negative consequences,” our analyst Jacob Bourne said.

Use this chart:

Prioritize AI use in market research.
Establish AI strategies for data visualization and analysis.