Luxury consumers are still willing to spend, with younger ones leading the way
72.6% of US luxury buyers surveyed in August 2024 planned to spend the same amount or more on personal luxury goods over the next year, according to an EMARKETER and…
Loyalty rewards make up notable percentage of airlines’ revenue
American Airlines earned almost $1 billion in loyalty reward revenues in Q3 2024, which made up over 7.2% of its total operating revenue, according to public filings.
Personal luxury goods sales growth reaches nadir in 2024
Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an…
US marketers prioritize reach, engagement to measure influencer campaign success
Reach is the most popular metric for measuring the success of influencer marketing programs among US enterprise marketers, per a Linqia study.
La Generación Z da portazo a las marcas que son aburridas
El 46% de los consumidores adscritos a la Generación Z confiesan haber dado portazo a marcas a las que eran leales por pecar de aburridas.
Getting the best prices motivates US shoppers to use retail apps
50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report.
Market researchers consider AI helpful in key ways, but not a replacement
Key stat: Most market researchers do not think AI will take over completely, according to SurveyMonkey. Some 38% of US market researchers think that AI will take over data visualization…
Most consumers want brands to personalize their communications
Consumers understand that brands use personal data to craft and deliver tailored messages. Nearly 9 in 10 respondents are likely to enjoy receiving personalized offers based on their interests and…